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Kre8tif! Celebrates Malaysia’s Creative Industry
   
The creative content industry in Malaysia is rapidly growing into a lucrative and financially stable sector, supported by a pool of globally recognised creative talents.

In August, Malaysia Digital Economy Corporation (MDEC) celebrated the continuing rise of the industry with a new edition of the Kre8tif! Conference & Content Festival.  

More than 40 of the region’s most innovative minds joined the gathering, and helped to explore the latest trends emerging across the creative sector.  

The Conference, which was part of the week-long Kre8tif! Conference & Content Festival. kicked off with the Kre8tif! Costume Fun Run on the 5th of August and concluded with a Cyberjaya Multimedia Festival that took place on the last two days of the event.  

MDEC Chief Operating Officer Dato’ Ng Wan Peng noted the remarkable transformation of Southeast Asia’s creative content industry over the last decade. “The rapid advancement of technology has made the animation and creative content industry a very lucrative economic enabler for the region. There is a clear emerging trend of production companies moving from outsourcing and co-production model towards focusing on their own original content for international consumption.” 

Innov8: Thinking Differently

Themed “Kre8 Innov8,” the industry was urged to think differently and to discover fresh ideas that would put the region at the forefront of content creation.  

Hasnul Hadi Samsudin, Vice President of Creative Content & Technologies Division at MDEC, said that when it came to designing the event, considerable attention went into developing a crucial platform, which would address the expectations and requirements in the industry.  

“In the age of consumption, creative and technical boundaries will be tested and we want to be able to work collectively as an industry to give everyone the competitive advantage to create, produce and market high-quality content for the international market. It is our hope that Kre8tif! will continue to inspire creative exploration and innovation for years to come”, he added.  

The lineup featured a mix of local and international speakers, which included Nizam Razak of Animonsta Studios (BoBoiBoy), Usamah Zaid of WAU Animation (Ejen Ali), Zeno Gabing of Giggle Garage, Hidehiko Kitajima of OLM Asia Sdn Bhd (Pokemon), Dongsu Jung of ICONIX (Pororo the Little Penguin).  

Sessions included a keynote on “VFX for Blockbusters” from Christopher Bremble of Base Media Group, “Transforming Theatre with Technology” from Puan Sri Tiara Jacquelina of Enfiniti Vision Media, and a panel session on “Expanding Your Licensing in SEA Region” with local studios’ heads.  

Recognising Excellence

Yang Berhormat Gobind Singh Deo, the Communications and Multimedia Minister, praised creative content industry leaders for adopting fresh approaches in promoting Malaysian IPs and capabilities at a more global scale.  

“Kre8tif! is an example of reciprocity on an international scale. We are proud of these home-grown studios as they continue to set the bar for the local industry to thrive and transcend borders through the infusion of our rich local culture and digital proliferation," said the Minister.  

The opening ceremony featured several high-impact intellectual properties (IPs) announcements by local production companies such as:  

o Animasia Studio, the team behind Chuck Chicken, signed a multiple licensing and merchandising partnership agreement with Australia’s Koala Popcorn to launch Chuck Chicken Popcorn, Malaysia’s Foodie4U to produce Chuck Chicken-themed biscuits, Spain’s Kidzworld SL to produce Chuck Chicken-themed sugar confectionery, and Malaysia’s MCM Studio Entertainment to develop an indoor theme park based in Johor
o LemonSky Animation, the creator of the “AstroLOLogy”, signed multiple international licensing and distribution deals with China’s LOTTA and Spain’s Imira Entertainment, and YouTube partnership via United States’s WildBrain and India’s YoBoHo New Media
o Primeworks Studios is to co-develop new animation projects with three Malaysian studios; Blindspot Studios, Giggle Garage and the R&D Studio, as part of the company’s commitment to support Malaysia’s animation industry
o Wau Animation, the studio that produced Ejen Ali, and Primeworks Studios announced the long-awaited Ejen Ali movie, slated for a 2019 release following a successful run in 13 Southeast Asian countries via Indonesia’s FTA MNCTV and Disney Channel Asia. The animation is also set to air its second season in Indonesia later this year.

A Dash of Kre8tif! Colours

Following the success of last year’s Content Festival, MDEC partnered up with city planner Setia Haruman to throw a community-focused content festival, which also celebrated Cyberjaya’s influential role as a Multimedia city.  

Cyberjaya, which celebrated its 20th anniversary in 2017, is of course home to MDEC and the Malaysia Animation and Creative Content Centre (MAC3), which is incubated many of today’s most successful animations studios.