SMEs Flock to #MYCYBERSALE 2018
From midnight on 3rd September 2018 (until 7th September), consumers should be spoilt for choice by the wide array of promotions and deals at www.mycybersale.my.

Initiated by Malaysia Digital Economy Corporation in 2014, #MYCYBERSALE has proved to be a successful model for SMEs with almost 70 per cent of the participating merchants coming from this sector. This will be the second year that the campaign is organised by the National ICT Association of Malaysia (PIKOM) supported by MDEC.

More than 1,200 merchants are offering products and services in more than 20 retail categories. Already, the sale, which has attracted more than 100 partners contributing more than 62 percent private sector funding, has the potential to reach more than 13.9 million online shoppers in Malaysia.

During the official announcement event on 28 August 2018, PIKOM Chairman Ganesh Kumar Bangah said: “#MYCYBERSALE merchants have lined up attractive deals and items at hugely-discounted prices for consumers to take advantage of. This is the time to grab fantastic travel deals, your favourite tech gadgets, shop for festive holiday gifts and year-end parties.”

Almost two thirds of the Malaysian internet users are online shoppers and #MYCYBERSALE 2018 has the potential to reach over 13.9 million online shoppers in Malaysia, said Ganesh.

National eCommerce Roadmap

Datuk Yasmin Mahmood, who is Chief Executive Officer of Malaysia Digital Economy Corporation (MDEC), commended the efforts by PIKOM in taking on the mantle of organising the campaign for the second year running. "Initiated by MDEC in 2014, we are pleased to continue to support #MYCYBERSALE, which is helping more local SMEs take their rightful place in the burgeoning eCommerce arena and place Malaysia as a regional eCommerce powerhouse."

Applauding the cross-industry collaboration, she added: "Initiatives as #MYDIGITAL CYBERSALE are aligned with a most fundamental objective of the National Strategic eCommerce Roadmap, which is to accelerate adoption of eCommerce (in Malaysia). Our SMEs and microenterprises will benefit greatly from these proactive steps to boost online trade.”

According to the statistics department of Malaysia, the eCommerce growth rate in Malaysia is expected to grow from the 10.6% in 2016 to 20.8% by 2020. With one of the highest internet penetrations in Southeast Asia at 85.7% and mobile penetration at almost 140%, Malaysia has become one of the fastest growing emerging eCommerce emerging markets in the region.

"The nation’s merchants, SMEs, industry and our consumers are forging ahead to digitalise Malaysia’s proud tradition as a global trading nation," she added. “These are stepping stones to even greater things: Malaysia is now moving up the value chain and trading in ideas, innovation and new technologies in a spirit of collaboration across different sectors.”

International brands

The regional and international brands taking part in this online sale event include Lazada, Shopee, Shopback, 28Mall, Malaysia Airlines Berhad, Qoo10, Hermo, Shopback, Coca Cola, Mead Johnson and Unilever.

PIKOM is confident the targeted RM370 million in GMV for the event, themed 'Driving Growth through Omni Channel Commerce' will be surpassed. GMV is defined as the total revenue generated during the five-day sales period before making an allowance for discounts.

More than 600 merchants are expected to ship orders to China, United Arab Emirates, United States and other countries in Europe and South East Asia.

#MYCYBERSALE 2018 online sale event has become a catalyst for merchants in Malaysia to be part of the eCommerce ecosystem and contribute to the domestic and export e-Commerce revenue. In 2017, #MYCYBERSALE attracted 1,007 merchants generating RM311 million in GMV, with RM39 million in export revenue.

The event has attracted support from more than 100 leading corporate and retail brands in the private sector which included Pinnacle Partners Commerce.Asia, Fusionex, Mastercard and Lazada; Premier Partners Mobiversa, SAP Malaysia, Shippop, Shopback, CapFiX and y5zone Malaysia; Gold Partners iPay88 and Malaysia Productivity Corporation (MPC) and Silver Partners SF Express, eGHL, GDex, LWE, SF Express, World First and City-Link Express. The event also attracted initiative partners and marketing partners as well as lucky draw sponsors.

From this year onwards, the #MYCYBERSALE event will be held annually between the National Day and Malaysia Day for consumers to take advantage of the attractive deals and rock-bottom prices, offered by the merchants during these memorable national celebrations.